ENG: This brief was to create a physical packaging prototype for a fictional e-commerce clothing brand. The choice was to create a brand either for formal or occasional wear for men and women, as well as deciding if it was a luxury brand or more affordable. There were a couple of things to consider, such as recyclability, ways of protecting the product, the design, labelling, what happens if the customer wants to return the package, etc.
The brand I created was occasional hand-made crochet clothing, Moth’s Thread. I wanted to create that hand-made feel in my design, so I chose a neutral and earthy colour palette, and to also represent the sustainability and recyclability, as the box I made uses no glue or plastic, and the product can easily be returned in the same box. The box is quite simple, keeping its original brown-ish colour and texture, having the brand logo stamped in front, yet the inside is a darker green with moth illustrations stamped inside.
CRO: Zadatak je bio osmisliti fizički prototip ambalaže za izmišljeni brend odjeće koji djeluje putem e-trgovine. Trebalo je odabrati želi li se stvoriti brend svečane ili formalne odjeće za muškarce i žene, kao i odlučiti je li riječ o luksuznom ili pristupačnijem brendu. Bilo je nekoliko stvari koje je trebalo uzeti u obzir, poput mogućnosti recikliranja, načina zaštite proizvoda, dizajna, etiketiranja, što se događa ako kupac želi vratiti paket i slično.
Brend koji sam osmislila je Moth’s Thread, koji se bavi svečanom ručno rađenom heklanom odjećom. Htjela sam u dizajnu stvoriti osjećaj ručne izrade, pa sam odabrala neutralnu i zemljanu paletu boja, koja ujedno simbolizira održivost i mogućnost recikliranja. Kutija koju sam izradila ne koristi ljepilo ni plastiku, a proizvod se lako može vratiti u istoj kutiji. Kutija je jednostavna, zadržava svoju prirodnu smećkastu boju i teksturu, s utisnutim logotipom brenda na prednjoj strani, dok je unutrašnjost tamnozelena s otisnutim ilustracijama moljaca.
